Product Owners have a lot on their plate. In fact, quite a lot! They’re the bridge connecting stakeholders, customers, and users, constantly delving into market insights and data to ensure the product stays on track.
Product owners are the glue in team dynamics, always ready to address any queries about ongoing sprint work items. Plus, they make sure there’s a consistent flow of fresh, valuable and clear user stories lined up for upcoming sprints.
The realm of a product owner is extensive. Passionate and savvy product owners adhere to best practices to sidestep these 10 critical pitfalls.
1. Product Owners not participating in Sprint Events
While the Scrum Guide doesn’t mandate product owners to be present at every daily scrum, competent product owners recognize the value of showing up as often as they can. If I were to handpick the best Scrum teams I’ve collaborated with, I can bet that their product owners were active participants in daily scrums.
Surprisingly, there are product owners who opt out of sprint retrospectives. It is equally troubling when teams don’t even extend an invitation to them.
Remember, a product owner is an integral cog in the Scrum Team machinery. Their involvement in the Scrum gatherings not only mirrors their dedication to self-betterment but also instills a similar zeal among team members.
Commit yourself to steer clear of the First pitfall: Bypassing sprint events.
“Success usually comes to those who are too busy to be looking for it.” – Henry David Thoreau
2. Product Owners not empowered and unwilling to make hard decisions
Product owners must possess the ability to make swift decisions, ensuring there’s no lag in the development cycle. Equally important is the assurance that their choices won’t be overturned by a senior executive or anyone higher up the ladder. If a product owner’s decisions are regularly overridden, it sends a ripple effect across the team, leading them to perceive decisions as temporary.
The Second pitfall: Lacking the Empowerment to Execute the Role Efficiently. 
When product owners find themselves in this situation, it’s important to engage with the individuals overruling their decisions.
One constructive way to approach this dialogue is to jot down distinct product owner duties on individual sticky notes, noting responsibilities such as:
- Creating and sharing the Product vision
- Prioritizing the work items
- Deciding on release timelines
- Evaluating and commenting on rolled-out features… among others.
Next, collectively categorize these notes under columns titled ‘Mine’, ‘Theirs’, or ‘Joint’.
Such a well-defined layout of duties often paves the way to garner the necessary autonomy, enabling product owners to thrive in their role.
“Leadership is not about being in charge. It is about taking care of those in your charge.” – Simon Sinek
3. Product Owners’ tendency to introduce change mid-Sprint
Exceptional product owners assure their development teams that once a sprint plan is set, it remains unchanged. However, in reality, when clients or stakeholders pivot or present new demands, maintaining this assurance can be challenging.
The Third pitfall : Introducing Changes Mid-Sprint Rather Than Awaiting the Next.
It’s true; on occasion, certain changes are critical and justifiable to be made during an ongoing sprint. Yet, often they’re not. Product owners need to resist the urge to divert a sprint’s course merely due to stakeholder pressure.
To minimize these interruptions, product owners should lean on their Scrum Masters, emphasizing that it’s acceptable to resist new additions midway through a sprint. Many Scrum Masters recognize this, but they may hesitate, fearing confrontation. Assure them – standing firm is alright.
A personal strategy I employed to manage my impulse to interfere was to document fresh ideas separately. At times, I’d add them to the Product Backlog. On other occasions, I’d just share it with the Scrum Master and brainstormed together to see if it really made sense to bring it up to the team now or during the refinement sessions. Sometimes, merely offloading the thought brings clarity.
“Do not let what you cannot do interfere with what you can do.” – John Wooden
4. Product Owners Master the Art of Refusal
Establishing a product vision is central to a product owner’s role, aiming to culminate in a solution that resonates with users. However, exceptional product owners grasp that appeasing every request isn’t the path to building what’s genuinely needed. Recognizing that every affirmation also means sidelining another potential feature is crucial.
The Fourth Pitfall: Overcommitting by Rarely Declining Requests. A less obvious consequence of giving in to all requests is the unintentional blocking of a future pivotal, yet-to-emerge requirement. Be discerning when determining future commitments. Remember, ensuring the product’s integrity occasionally necessitates a polite decline.
5. Product Owners Navigate with a Far-Sighted Lens
Effective product owners always have an eye on the horizon, setting medium-term product objectives as their guiding star. Whether through a detailed product roadmap or another tool, they maintain this vision to steer their decision-making.
The Fifth Pitfall: Getting Entangled in Short-Term Sprint Urgencies.
I advocate for adopting quarterly product landmarks. This three-month scope strikes the right balance between casting a forward-looking vision and setting targets that feel tangible. More importantly, it creates a timeframe within which progress is not only noticeable but also rewarding.
“The greater danger for most of us isn’t that our aim is too high and we will miss it, but that it is too low and we reach it.” – Michelangelo
6. Product Owners Set the Destination, Not the Path
The role of product owners revolves around defining ‘what’ needs to be accomplished. The ‘how’ part? That’s the playground of the developers. Let’s say your vision is to launch a smart coffee maker that preps a user’s favorite brew as soon as their morning alarm rings. Your responsibility? Communicate this vision. The nitty-gritty of realization – whether it’s through integrating with smart home systems or using a dedicated mobile app with alarm sync – that’s for the development team to innovate on. Evade Pitfall #6: Dictating the Route. Whenever you’re assigning tasks or laying out objectives, introspect: Have you provided enough flexibility for the team to chart their course to the destination?
“It’s not about the direction you take; it’s about the direction you give.” – Unknown
7. Embrace Feedback, Shape the Vision
The journey of a product owner thrives on continuous adaptation, and feedback is its guiding star. The pitfall#7 many stumble into is: Becoming guardians of a fixed vision and sidelining valuable feedback. The goal is not to replace one’s vision but to enrich it by lending an ear to the voices of customers, stakeholders, end-users, and indeed, the development team.
While it’s not about implementing every piece of feedback, it’s about discerning the gold from the gravel. Remember, when a product owner truly listens, good products evolve into exceptional ones.
8. Celebrate Small Wins, Foster Big Visions
It’s easy to focus solely on grand end-goals, but that path can make the journey arduous and less enjoyable for the team. Successful product owners avoid Pitfall#8: Overlooking the small milestones. Celebrating interim successes not only boosts morale but it also provides tangible proof of progress. When a team sees how their collective efforts lead to small wins, it fuels their drive for the bigger vision.
“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier
9. Anticipate Roadblocks, Be Prepared for Detours
Every product journey will have its share of unforeseen challenges. The adept product owner sidesteps Pitfall#9: Waiting for problems to emerge before thinking of solutions. By always having a proactive mindset and strategizing “what if” scenarios, they ensure that the team isn’t left scrambling when roadblocks appear. It’s not about fearing the unknown but about being agile in the truest sense.
“It’s not the challenges we face that define us, it’s how we rise above them.” – Michelle Obama
10. Cultivate Continuous Learning, Encourage Curiosity
The tech and product landscapes are ever-evolving. Those who rest on current knowledge risk becoming obsolete. Steer clear of Pitfall#10: Letting the learning curve plateau. The best product owners foster an environment where curiosity thrives and continuous learning is embedded in the team culture. Encouraging courses, workshops, and sharing sessions can keep everyone at the top of their game.
“Change is the end result of all true learning.” – Leo Buscaglia
Conclusion: Mastering the Balancing Act
Navigating the demanding terrain of product ownership requires finesse and agility. The role is undoubtedly challenging, entailing a delicate balancing act of various expectations and responsibilities. Yet, with the right approach and an unwavering commitment to excellence, product owners can craft exceptional products that not only meet but exceed customer desires. In the end, it’s about mastering this multifaceted role with grace, ensuring every stakeholder’s voice is heard and translating that into a product that resonates. As with any great performance, the beauty lies in making the complex seem effortlessly simple.
