Alistair Cockburn’s Effectiveness of Communication

Agile and scrum master, scrum training, agile training, servant leadership, Scrum Certification, Agile Certification, Scrum Certified

I recently attended a 2-day training. The trainer was an expert in his field, his talk was engaging but only the trainer and I had our cameras ON. Rest of the participants barely showed their faces
There was learning, but the entire 2 days looked very "businessy" and transactional. There was hardly any bonding between the 6 participants.

We could have learnt more from one another and engaged in deeper  conversations if we could all see each other
At times, the trainer called out an invisible participant’s name and there was no response?

It felt COLD! The WARMTH was missing. The RICHNESS of “team-ness” was low
It made me think deeply about the importance of face-to-face communication.
Why is face to face communication so important?

Agile Principle #6 states: 
“The most efficient and effective method of conveying information to and within a development team is face-to-face conversation"
In simple words, it means:
The Most Effective Way of Communication is Face-to-face

This is best explained by Alistair Cockburn’s research on: “Effective Channels of communication model”

Agile and scrum master, scrum training, agile training, servant leadership, Scrum Certification, Agile Certification, Scrum Certified

AT THE VERY TOP RIGHT OF THE CURVE IS:

#1) FACE TO FACE IN FRONT OF A WHITEBOARD

Nothing beats communicating face to face with something to express your thoughts and ideas on Whiteboard, flip chart, index cards, to visibly write or express your ideas and thoughts
Your ability to exchange and see – gestures, clues, body language creates richness and increases the effectiveness of communication
I have additionally observed that it also leads to empathy and thus increases bonding
Bonding leads to a feeling of safety and trust is easily established

AT THE SPOT JUST BELOW THE TOP RIGHT IS:

#2) FACE TO FACE

As your richness of communication cools ( from being hot towards being cooler), the effectiveness of communication drops too
Lack of a medium to express your idea simply makes one assume the other person got it
The other person also inadvertently does not make much attempt to clarify a point they are not sure of

AT THE THIRD SPOT, JUST BELOW FACE TO FACE IS:

#3) VIDEO CONFERENCING

This is the one that has come a lot into question, starting with the pandemic
More often than not, I see team members, even Scrum Masters and so also Agile Coaches continue to keep their videos OFF
As a result, the RICHNESS of communication drops further and negatively impacts the effectiveness of communication

I’ve seen this resulting into miscommunication, misunderstanding, siloed working, lack of swarming and missed commitments
Agile Champions should always be present on video and encourage their team members to do so too

Exceptions should always be supported, but it needs one to stretch out of their comfort zone to set a foundation for effective communication while working remotely

What has been your experience with participants' video OFF most of the time? How did it impact communication?

(taken from Amit’s Linkedin post “January 26, 2023”)

0 0 votes
Article Rating
Subscribe
Notify of
guest

0 Comments
Inline Feedbacks
View all comments

EXPERIENCE AGILE. START TODAY

0
Would love your thoughts, please comment.x
()
x

Enter E-mail Address

We promise to keep your email address safe. You can check our Privacy Policy.

Patrick Foster

Agile Coach


Patrick Foster

I’m a leader who serves as an Agile Coach in organizations.

I help senior leadership plan long-term strategic decisions while embracing the Agile mindset.

I also work with teams to help them become self organizing on their journey of providing value to the customers.

I see my clients as creative, resourceful, and whole and I’m here to walk alongside them to achieve business outcomes.

Elena Vassilieva

Innovation Leader Coach & Agile Transformation Adviser

Elena Vassilieva is an executive leadership coach who uses virtual reality (VR) and artificial intelligence (AI) to facilitate sustainable and immersive feedback for conscious leadership development. Elena integrates principles of Conversational and Emotional IQ and Systemic Team coaching with an Agile/Lean empirical approach to create a personalized holistic coaching
experience. Drawing on her years of training, mentoring, and coaching executives and teams in Agile transformation, she now serves as a trusted advisor for thought leaders who engage in digital transformation.
Elena is an experienced people development leader known for her ability to creatively align business strategy to people’s practices while keeping a passionate focus on workplace culture and values.
Elena is an ICF Certified Coach, ORSC, and AoEC Certified Systemic Team Coach, Certified Visionary Leadership Coach.
As the Scrum Alliance Certified Coach and Certified Agile Leadership Educator, Elena is teaching, training, and coaching teams and individuals to become great Agile professionals and Agile leaders. She brings together diverse and passionate voices dedicated to developing thriving workplace cultures, creating joy and value with the Agile approach, and embracing the agile mindset in work and life environments.
Elena works with leaders and teams around the globe, helping them engage in digital transformation and mapping out powerful organizational shifts to create a sustainable culture focused on learning and innovation. She helps executives in global companies find alignment around cultural and social diversity and aligns around shared purpose, shared values, and business goals.
Elena blends her diverse experiences as a trusted advisor, professional consultant, coach, researcher, and VR documentary producer.

Alireza Boloorchi

PhD in Computer Science

Alireza Boloorchi is passionate about efficiency for the whole. He believes leadership is about the courage in sacrificing localized efficiency for a greater goal. For the last 12 years, he has been helping several large and small organizations to adopt/adapt more efficient process using Agile/Lean values and principles.

He received his PhD in Computer Science and is Certified Scrum Professional by Scrum Alliance. His experience is rooted in software engineering followed up in roles such as Scrum Master, Agile coach, ENT Agile coach, and leadership in Agile organizations.

He has worked/consulted in several industries such as Finance, Game, Semiconductor, manufacturing , etc. Academia has been an important part of his professional life, and He is researching and teaching Agile in the academia as an Adjunct Professor at Oklahoma State University. And serves as reviewer for several journals such as Journal of Super Computing, Network Systems, and Information Science.

Zach Bonaker

Benevolent Trouble-maker

Zach Bonaker is a “benevolent trouble-maker” based in San Diego, California, USA and has more than 10 years of experience assisting organizations with achieving their goals through improved working conditions and team-centric systems of work. With experience guiding Fortune 500 companies to multi-million dollar startups, Zach draws upon agile principles, relationships, and systems thinking to redesign structures into safe, collaborative environments. Zach is an international conference speaker, frequent podcast guest, and contributor to the global agile community. When he isn’t thinking about next-generation agile ideas, Zach can be found enjoying the sunny California weather and connecting with people all over the world.

Michael de la Maza

PhD, MIT, CEC, Co founder Demingway.com

Michael de la Maza is the founder of Heart Healthy Scrum and a Scrum Alliance Certified Enterprise Coach (CEC). Previously, he was VP of Corporate Strategy at Softricity (acquired by Microsoft in 2006) and co-founder of Inquira (acquired by Oracle in 2011). He is the co-editor of Agile Coaching: Wisdom from Practitioners and co-author of Professional Scrum with TFS 2010 and Why Agile Works: The Values Behind The Results. He holds a PhD in Computer Science from MIT.

Jeff Patton

Chief Troublemaker

Jeff Patton helps companies adopt a way of working that’s focused on building great products, not just building stuff faster. Jeff blends a mixture of Agile thinking, Lean and Lean Startup Thinking, and UX Design and Design Thinking to end up with a holistic product-centric way of working. Jeff is author of the bestselling O’Reilly book User Story Mapping which describes a simple holistic approach to using stories in Agile development without losing sight of the big picture.

Jeff’s a Certified Scrum Trainer, and winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development. You can learn more about Jeff, and find essays and past writing from his columns with StickyMinds.com, Better Software Magazine, and IEEE Software on his website: jpattonassociates.com. 

Amitabh Sinha

Execution Strategy Advisor, CTC

Amitabh (Amit) Sinha is a servant leader entrepreneur, visionary, mentor, trainer and coach. Amit is highly passionate about Agile, it’s principles, values, and the human side. Amit is a people champion and strives to bring out the best in his teams. Amit leverages his expertise in Agile, Scrum, Kanban and people skills to increase team effectiveness and happiness.

Amit has had huge success in transforming teams, departments and organizations. He has led, coached, nurtured and trained hundreds of teams into high performance and happiness! Amit’s teams have often been noted for their high levels of exuberance. Amit helps Scrum Masters, Product Owners, leaders and executives understand the Agile mindset and how to create effective products that delight customers. 

Amit contributes to the community by speaking at various forums and meetups to share his knowledge and wisdom with others. He delivered a popular workshop on happiness and productivity at the global Agile conference August 2019(AA 2019, DC). Amit lives with his wife and three boys in Palo Alto, California.

Rakesh Sadhwani

Business Strategy Advisor

Rakesh Sadhwani is an entrepreneur, businessman, and technical leader who possesses a wealth of industry experience and know-how.  He currently serves as the CEO of an award winning, Bay Area technical staffing and solutions firm, Vertisystem. Rakesh’s expertise includes on-shoring and off-shoring, staff augmentation, business strategy, business development and creating valued partnerships.

What sets Rakesh apart as a leader is his dedication to the relationship first, his genuine commitment to the community, enabling his staff’, and a commitment to doing what is right.  Rakesh is a true partner who sincerely listens and endeavors to deliver value above and beyond your expectations. Rakesh lives with his wife and two daughters in Fremont, California.